Subscribe to our newsletter
By: Trish Anastos
So, how’s your job?
Ready for a change? Happy, but concerned about rumors of a merger that swirl around the coffee station? Or maybe your job is looking for a job?
No matter where you are currently, I have some thoughts to share about how to manage your next career transition.
Networking is a critical activity to keep your job, continue to succeed in your job, and especially if you are on the hunt for a new job. What comes to mind when you read that word - Networking? Fear? Excitement?
You may question whether you need to network. Is it only important for job seekers, or does it have a role for those who currently have a job?
Michael Melcher, author of The Creative Lawyer, a book on finding authentic job satisfaction, recommends the following approach on how to allocate your time as you seek your ideal career:
Networking – 70%
Online searches - 20%
Recruiters – 10%
Add a comment
By: Joel Tanner
Many an SEO firm is perfectly happy to keep the SEO process shrouded in mystery, but peek behind the curtain and you’ll discover that it’s about mastery, not magic. Performed properly, SEO is a systematic process that can cultivate leads, increase sales and offer important insights into your customer base. Don’t let your high hopes for SEO success lure you into believing in results no one can guarantee. Here are some of the common promises you may hear, followed by the truth as GigaSavvy sees it.
1. “I can guarantee you’ll be the number one ranking on Google in a month.”
We don’t disagree that being on the first page of Google results is important or that every company should aim for the number-one spot. However, there are no guarantees when it comes to Google rankings. Anyone promising a guaranteed first page or number-one ranking absolutely does not have your best interests at heart.
2. “SEO is just a project that needs to get done.”
There is no such thing as overnight success. SEO is an evolving, long-term investment that should be viewed as just as that: an investment. When it’s done right, SEO gradually builds your website’s authority over time to yield real results that last.
Add a comment
By: Ellen Henderson
July brings with it lots of fun summertime stuff - cookouts, happy hour on the patio and also a new OC AMA Board who is busy working on a great new year of OC AMA marketing events, networking mixers, resources and much more!
Without further adieu, please meet your new 2012-2013 OC AMA Board:
Lisa Marie Smith, President
Senior Marketing Manager, Local Corporation
Lisa Marie Smith has spent more than a decade producing marketing strategies and advertising campaigns across a broad range of products and services. At Local Corporation, Lisa Marie is responsible for brand, digital, SMB, and lead-generating marketing campaigns as well as social media engagement. In previous roles, she has been responsible for developing marketing strategies and messaging priorities, managing brand assets, media, merchandising, creative, sponsorships, and local marketing efforts as part of integrated marketing programs. Lisa Marie holds two degrees from California State University Fullerton - a BA in Business Administration with an emphasis in Marketing and an MA in Communication. An Orange County native, Lisa Marie enjoys spending time with her family swimming at local beaches, hiking in nearby mountains, and of course enjoying an afternoon at Disneyland.
Add a comment
By: Craig Cooke