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Career Success Strategies

Details: Published on Tuesday, 17 July 2012 07:05

Trish Anastos

By: Trish Anastos

So, how’s your job?

Ready for a change? Happy, but concerned about rumors of a merger that swirl around the coffee station? Or maybe your job is looking for a job?

No matter where you are currently, I have some thoughts to share about how to manage your next career transition.

Networking is a critical activity to keep your job, continue to succeed in your job, and especially if you are on the hunt for a new job. What comes to mind when you read that word - Networking? Fear? Excitement?

You may question whether you need to network. Is it only important for job seekers, or does it have a role for those who currently have a job?

Michael Melcher, author of The Creative Lawyer, a book on finding authentic job satisfaction, recommends the following approach on how to allocate your time as you seek your ideal career:

Networking – 70%

Online searches - 20%

Recruiters – 10%

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Behind the Smoke & Mirrors: 5 Truths about SEO

Details: Published on Tuesday, 10 July 2012 07:03

By: Joel Tanner

Many an SEO firm is perfectly happy to keep the SEO process shrouded in mystery, but peek behind the curtain and you’ll discover that it’s about mastery, not magic. Performed properly, SEO is a systematic process that can cultivate leads, increase sales and offer important insights into your customer base. Don’t let your high hopes for SEO success lure you into believing in results no one can guarantee. Here are some of the common promises you may hear, followed by the truth as GigaSavvy sees it.

1. “I can guarantee you’ll be the number one ranking on Google in a month.”

We don’t disagree that being on the first page of Google results is important or that every company should aim for the number-one spot. However, there are no guarantees when it comes to Google rankings. Anyone promising a guaranteed first page or number-one ranking absolutely does not have your best interests at heart.

2. “SEO is just a project that needs to get done.”

There is no such thing as overnight success. SEO is an evolving, long-term investment that should be viewed as just as that: an investment. When it’s done right, SEO gradually builds your website’s authority over time to yield real results that last.

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Introducing your 2012-2013 OC AMA Board!

Details: Published on Tuesday, 26 June 2012 07:05

By: Ellen Henderson

July brings with it lots of fun summertime stuff - cookouts, happy hour on the patio and also a new OC AMA Board who is busy working on a great new year of OC AMA marketing events, networking mixers, resources and much more!

Without further adieu, please meet your new 2012-2013 OC AMA Board:

OC AMA President Lisa Marie Smith, President

Senior Marketing Manager, Local Corporation

Lisa Marie Smith has spent more than a decade producing marketing strategies and advertising campaigns across a broad range of products and services. At Local Corporation, Lisa Marie is responsible for brand, digital, SMB, and lead-generating marketing campaigns as well as social media engagement. In previous roles, she has been responsible for developing marketing strategies and messaging priorities, managing brand assets, media, merchandising, creative, sponsorships, and local marketing efforts as part of integrated marketing programs. Lisa Marie holds two degrees from California State University Fullerton - a BA in Business Administration with an emphasis in Marketing and an MA in Communication. An Orange County native, Lisa Marie enjoys spending time with her family swimming at local beaches, hiking in nearby mountains, and of course enjoying an afternoon at Disneyland.

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How to Design the Ultimate Marketing Machine

Details: Published on Tuesday, 03 July 2012 14:07

By: Craig Cooke

There’s a reason why Procter & Gamble, Apple, Zappos and Google maintain their top-brand ranking year after year...it’s because their business models and marketing efforts operate like well-oiled machines. These companies not only understand the needs of their customers and prospects, but they know how to integrate their inbound and outbound marketing efforts in ways that entertain, create conversation, educate and compel the consumer to take action and share their experience with others.

With the constant evolution of social, digital, and mobile technologies, the opportunities for engagement can be overwhelming. It comes down to this: To achieve effective and measurable results, brands need to finely tune their integrated marketing strategies to form a bridge between their business goals and the needs of their audience.

So what makes for effective integrated marketing? In today’s digital world, effective integrated marketing interlaces online channels, new technologies and traditional media with strategic inbound and outbound tactics to drive results.

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Facebook, et al. - Social Engagement vs. Promotion

Details: Published on Tuesday, 19 June 2012 07:02

By: Chris Marocchi

Do you ever get the sense that some companies set up a Facebook Page just for the sake of having one? This thought occurs to me often as I review social media sites set up by corporations as an additional channel to market their products and services with their 'uncorporate' social media approach. Just like Easy Rider's Dennis Hopper and Rebel Without a Cause's James Dean, these corporations attempt to appeal to younger audiences through the counter culture of social media. But do their efforts fall short in their misuse of the medium?

One can usually identify the attempted failure of a corporation's understanding of Facebook based on the way it is used as a communications vehicle. Does the company use the site to encourage social engagement or as another vehicle in the company's promotional tool kit? Facebook gives us some insight in its Best Practices section under "What Are The Most Engaging Types of Posts?" It recommends using photos and videos to attract the attention of users, or asking questions to encourage interaction. In other words, we want to deliver content that appeals to the

user, is not just about selling products and services, and tells people their opinions matter.

One of my favorite examples of generating social engagement is an organic pet food company in Orange County.

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Career Success Strategies

Behind the Smoke & Mirrors: 5 Truths about SEO

Introducing your 2012-2013 OC AMA Board!

How to Design the Ultimate Marketing Machine

Facebook, et al. - Social Engagement vs. Promotion

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