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By: Craig Cooke
The first decade of the 21st century was filled with mobile advocates crying wolf saying, "This is the year for mobile!" Then, each year passed with a disappointing sigh. In 2007, the iPhone hit the market and the real mobile revolution started to gain traction. The iPad came on the scene in 2010 and was seen by many (including myself) as a game changer. These two devices have made the dream of ubiquitous mobile computing a reality. Recently, this mobile-driven ecosystem hit another major milestone–the acquisition of Instagram by Facebook for $1 billion.
Instagram is a photo sharing app that launched just two years ago on the Apple app store. More than 27 million iPhone users had registered under the Instagram platform alone and the company just launched their Android version. A simple photo-enhancing and sharing app meant to run on mobile devices has just been valued and acquired for ONE BILLION DOLLARS. Yes, I'll say it again and write it out differently - $1 Billion Dollar$$$$. Check out this history of Instagram [INFOGRAPHIC].
So here we go again. Get ready for a ride on the mobile wave, or should I say tsunami? I'm certain more deals will follow as investors flock to other mobile-based services. But is this for real? Is mobile ready for prime time? I say yes, thanks to the new style of smartphones and tablets (thank you Apple and Steve Jobs). The technology is ready for mass adoption, it’s ready to change the way people work, play, socialize, and just live and get through the day. If you’re skeptical, then chew on this for bit...
I could go on and on but the writing is on the wall. The early adopter stage is over and we are now in rapid growth mode. The world and the times are changing and we'll all be watching it take place through our connected smartphones and tablets. Are you ready for this change? Is your company? How are you adapting your business to mobile media consumption? It's time for all of us to get with the program.
About the Author:
Craig Cooke is CEO and Co-Founder of Rhythm Interactive, an integrated digital marketing agency located in Irvine that combines sophisticated strategy, interaction design and elegant technology to create effective brand experiences that achieve client's business goals. Services include: Email Marketing Solutions, Website Design, Mobile Application Design and Development, Video Production, SEO Services, Social Media Strategy & Management, Custom Applications and more.
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