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In an exclusive interview with OC AMAtv, Clark Kokich, Chairman of Razorfish, one of the largest Digital Agencies discusses the need for companies to embrace the “digital experience” approach.
Watch this episode and learn how powerful brands like Nike connect with their audience by “experiencing the brand” and how marketers have the power create a digital experience using multiple new media outlets.
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By: Kimberly Schramm
Dana VanDen Heuvel, Founder of The Marketing Savant Group and the award-winning Marketing Savant blog, will present two upcoming AMA Face to Face Training Intensives on Social Media in San Francisco:
Social Media B-to-B, scheduled for August 15 and 16, focuses on tactics that will drive leads, revenue and repeat business. Heuvel doesn’t just tell you what to do – through the use of hands-on, interactive exercises and case studies, he leads you in developing your own customized social media campaign, tailored to your B-to-B marketing needs in this exciting two day workshop.
In Advanced Social Media, November 28 and 29, you will learn how to build on the basic of launching your Social Media presence and develop deeper relationships with followers, fans, and current and potential customers. You will no longer be experimenting with Social Media, you will have a well structured plan for impacting the bottom line with Social Media.
Visit http://bit.ly/OyGYtk to download a “sneak peek” podcast for these events that will help you ignite your Social Media effort.
This is an outstanding opportunity to learn from an internationally recognized Marketing Though Leade, brought to you by your American Marketing Association.
By: Kimberly Schramm
Are you busy, juggling multiple roles, clients and deadlines?
Here are The Top Five Apps that every Marketing Professional needs to save time and accomplish more with less. Eliminate duplication of effort, organize your life and create a little extra time to do something you love. Download them now - they are FREE!
#1 Dragon Dictation from Nuance Communications translates the spoken word into text that can be emailed, Tweeted or posted to Facebook. The app is currently available for iPad, iPhone and iPod Touch. Users report good accuracy and it correctly inserts punctuation, too. It's now possible to speak your emails, text messages and Social Media updates and send them with ease while waiting in line.
#2 Pulse is an app that organizes all of your favorite content -blogs, newspapers and magazines - into an easy to use interface. Pulse allows you to post links to Social Media, and it integrates with Evernote (see App #3), Google Reader, Read it Later and other popular Apps. Available for iPad, iPhone and Android devices, it's a must-have for avid readers and content curators.
#3 Evernote captures your thoughts - notes, photos, voice memos, and to-do lists - and allows you to sync them across multiple devices and computers. It's a one-stop solution to keeping everything from client notes to travel documents to business cards readily accessible no matter where you are.
#4 ScanBizCards Business Card Reader allows you to quickly and accurately scan business cards, send a LinkedIn invitation or email note directly with a few taps on the screen. This app offers integration with Skype, Salesforce, Evernote and Exel so you can import into virtually any CRM.
#5 With GoToMeeting for iPad, iPhone and iPod touch, you can particpate in online meetings and webinars at the airport, the coffeeshop or wherever you are. Never miss another important meeting or training because of your hectic schedule! The most recent upgrade added to ability to ask questions and get answers during webinar sessions, and iPad users can use the front or back camera to interact face to face.
What's your favorite App?
About the Author:
Kimberly Schramm of Like a Boomerang! Marketing Strategies is a Certified Inbound Marketer.Add a comment
By: Christie Brockhage
We all need to eat lunch. Right?
So, rather than sitting at your desk, cramming in the emails and the cafe's special of the day, make a plan to maximize your lunch time and expand your network by breaking bread with someone.
It can be a client or prospect, someone you know or someone you just met at a recent networking event or the new co-worker that you've barely had a chance to say hello to! Having challenges with a client? Now is the perfect time to set up a lunch meeting!
Once a week, make a plan to expand your professional network over lunch. There is something special that happens when breaking bread with someone. It will be tasty and educationally nutritious...Bon Appetit http://www.omniglot.com/language/phrases/bonappetit.htm
Christie Brockhage is the director of business development for Vitamin T, a division of Aquent. Vitamin T is the talent agency for digital creatives, providing designers, front-end developers and copywriters to mid-sized companies and ad agencies on a contract basis.